BOOKS – PENGUIN WORLD CLASSICS RED ILLUSTRATOR INTERVIEWS PART 2
Penguin have today unveiled a new series of World Classics in partnership with the international RED campaign to coincide with World AIDS Day. The day is designed to raise awareness of the AIDS epidemic and reflect on what what has been accomplished in the fight against HIV/AIDS. It is also aimed at galvanising efforts in that fight. The books have all had new covers designed and we’re featuring them (and interviews with the talented designers behind them over the course of the week).
~ Did you approach the design like any other book, or did it feel that these ones were a little special?
The first set of books in the series are so beautifully thought through and so varied, we did feel that we were part of something quite different and quite special, yes. We hadn’t seen any of the work for the second set either, so we did fret about letting the side down…
~ Any thoughts on the Penguin/RED partnership?
It’s an honour to be a part of something so important. For the design of a book jacket to be part of a process that saves lives is unbelievable.
~ What else do you associate with the colour red?
I always think back to Chip Kidds’ comment about his design for the book Disclosure (based on a quote by Ivan Chermayeff), “When in doubt, make it red. If you’re still in doubt, make it big and red.”