Notes from the Underground - Books dr ragabs universal language robert twigger
creative writing for the internet
We offer much advice on going into the writing industry. Deep in the heart of the average agency chief who works with copywriters is the belief, probably set in place at birth, that when push comes to shove the client really knows best about their advertising. It is their money, no? Executives as a group, therefore, have an unpleasant lot; they lead a hassled and hag-ridden life, bothered from all corners of the compass.
They are always haunted by the idea of those pre-booked places in publications needing to be filled by a certain date; and constantly annoyed by the filling of them by the annoying demands and continuing putting off of the clients on the one hand, and the big attitudes and continuing procrastination of the imaginative crowd on the other.
Release a copywriter on an unsuspecting client and he will fiercely protect the work they’ve done with a strength of mind that would lift tables. There is, obviously, a simple explanation for this. If the writer concerned worth their salt, they will have put into any given text a little of what passes for their spirit; and no one takes a person’s soul away without their putting up a fight.Writing’s a tough industry to get into. Ask us questions!
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